Top Tips for Finance Sector PR

Finance sector PR can be a very competitive environment, with a large number of players competing for limited space.

The key players in the sector are high street banks (both domestic and foreign), building societies, money aggregator sites, consumer groups as well as other specialist providers. As such, it pays to know your competition and apply a carefully considered PR strategy to ensure your voice is heard.

Before you begin

It’s important to understand the number of different routes to market your finance business before selecting the best type of media to target.

Obviously, people ‘buy’ personal finance products through a large number of sources (eg. high street branch, online, telephone, money aggregator sites, financial advisor, direct sales stands, supermarket checkouts etc.); often, where the product is sold is reflective of the complexity of their need and the product.

This route to market will almost always also influence the media choice of potential customers (e.g. if your customer is buying via a money aggregator site (e.g. moneysupermarket), they might read other online reviews/stories), and you should bare this in mind when deciding what type of media to approach.

Insight, advice and much more

Most national personal finance sections and online news sources carry some sort of ‘best buy’ comparison tables to help guide their readers. Getting your product showcased here can do wonders for your business.

Outside of best buy tables, titles vary significantly in the information and stories they will carry; some like surveys and research where others prefer case study lead articles and features that contain opinion and advice.

Analyse your target consumer and understand the media they consume – this will guide your PR strategy.

Setting the agenda

It’s important to understand where publications take their news from. Some publication write based on their post bag, while others will rely on industry commentators to help identify hot topics

Because of the importance of many commentators, it is worth considering them as an extra audience/media outlet and you should plan an engagement strategy with them into your PR strategy.

It’s important to stay up-to-date. Often online bulletins/emails from key industry titles will set the agenda – by identifying a story early on you may be able to add to the debate and provide further comment.

Think laterally. Just because you didn’t initiate the story it’s worth considering if you can add to it with statistics, comment, further insight or even a case study that illustrates the topic.

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Top Five Intra Day Trading Tips To Become A Better Trader

In words of Warren Buffet The stock market is a device for transferring money from the impatient to the patient. Let’s read between lines. The investor or trader who is impatient (frequent buy/sell strategy) transfers money to the patient (holding strategy).

Find below herewith five tips which should be followed by a day trader:

Take advice of professional trader

Before one starts day trading it is better to take advice from experienced and expert day trader trainer. Every trainer will have different teaching method and style. See for one who has good teaching method. He should also suit your trading style. They may be ready to teach in their free time. He may charge the fee. As he is spending his free time with you. But it is worth. You can assume that paid fee as an investment, which you need to get knowledge. They are the best share tip providers when you trade.

In future when you grow big, many newbies’s will come to get knowledge from you. At that time you can charge them likewise.

Gather information from financial news

One has to gather news from across the globe. Segregate relevant news, which affects your business. Analyze and set priority which news will most affect your business. Stay updated on news like meetings, change in government policies and rules. Local, national and international news should be followed.

M&A, financial results, entry/exit of members of BOD, etc. These types of related news of the company one have shares in, make sense.

Though the news does not impact a common man but may have an impact on your investment in the concerned company. This news helps to take a smarter decision, especially while trading shares. Through nifty future tips also one can gather information.

Treat trading as any other business

Take day-trading as any other business. It is not a hobby, but a serious business. It is not for fun that one is in day trading. Like any business, it needs devotion and dedication. Trading is a part. One has to devote a lot of time preparing a plan. Study different charts before coming to any conclusion. Follow news on TV, read business magazines, study reports etc. It is a full day activity.

Keep eye on professionals

One should study professionals. What they are buying, when they are selling. For how much time do they hold the script? Since they have experienced one can learn a lot by keeping eyes and ears open and mouth shut. If one makes mistakes, then analysis the mistake. What went wrong and where? You can find them in many share market advisory companies.


It needs time, energy and devotion to master the skills. As the old saying goes Rome was not built in a day It was destroyed and then rebuild. This process was repeated many times over. Even if one makes loss he has to get up again for a fight.

Traders do not profit all the time. Many a time they incur losses. So one has to be prepared for losses and have patience during the time of loss. Commodity tips are also helpful to know the market trends.

Today’s successful traders were also novice once in a while. They got success by their hard and smart work. They had put in their efforts, made mistakes, but kept up their learning process.

Did Finance Sector Chief Executives Lose Sight of Their Customers?

Honest disagreement

One of the things that I really enjoy as a commentator on business is the opportunity that it provides to listen carefully to an obviously clever and successful individual and then, hopefully with a degree of surgical precision, destroy every argument that they have put forward.

I have long enjoyed that attitude toward John Moulton the founder of Alchemy. I listen, I respect and then – generally – I reject. All good clean fun and challenging exercise for my aging brain.

It came as something of a shock, therefore to find that when Mr. Moulton was featured on the radio recently I listened with diligence, considered his arguments and, to my mild dismay I found that I agreed with every word that he said.

Lehman et al

John Moulton was commenting on the greed and hubris that had been exercised without restraint and from which we will all suffer – except for those that perpetrated the acts of idiocy, mendacity and wild, unbridled avarice.

He was making the point that the criminals of the finance sector were not merely still enjoying their “ill gottens”. The prisons were still being run by the same criminals. Worse, having, by any standards demonstrated that their claimed abilities were at best questionable, they, of all people are now holding forth as if they are the ideal authorities to resolve the problems that they have caused.

Surely it is not so long ago when the dot com debacle occurred that the lessons have been forgotten? Then, supposedly sharp money men spent millions of investors money on vague and unrealistic business propositions that they did not understand. And then, following spectacular failures, spoke at high profile conferences about how not to do it next time. As one of a kindly disposition I used to hope that they would choke on their rubber chicken.

Impressive or what?

Among the architects of the financial sector’s miseries there are a few that with all the sincerity of an atheist reciting the general confession state firmly and with courage, “I take full responsibility!”

How brave, how touching, but they are still in a job. What is worse, they clearly have every intention of continuing to draw their excessive earnings for years as they apparently wait idly by, Micawber-like, for “something to turn up”. “There is no short term solution to the pain” they say; give no indication of having a strategy – much less tactics – to mitigate the mess and while they avoid action, they are happy to talk – and talk – and….

If asked what sanctions result from their assumption of “full responsibility” they reply with a degree of cockney impertinence that Ruskin would have found infinitely more irritating than that he ascribed to Whistler, that there is no relationship between acts and consequences when one reaches their exalted position.

The rest of us do not pass “Go”, we find that to collect £200 or any other sum is becoming, for most people virtually impossible. The wickedness of it is that the top executives seem to survive whilst those who have put their trust in them see their investments, large or small, disappear.

Lex in the Financial Times fulminates against grotesquely overpaid Chief Executives whose only claim to fame is that they collect their largess as they destroy stockholder value – with it seems, little practical effect.

Mr. Moulton, I salute you – just this once I hope – old habits are hard to break.

The missing ingredient

In the midst of all the brouhaha there is a key missing ingredient, one that I am certain the astute reader such as yourself, will have spotted. We have Top Level execs hired at great cost, paid fabulous sums and “earning” even greater bonuses for making short term profits and surrounding themselves with “golden goodbyes”. We have traders earning vast sums gambling short term with long term deposits and raking off a decent percentage for themselves (under Top Level Execs guidance). And we have the short term investors caring for nothing but instant growth and dividends, yet keen to cry ‘foul’ when “the value of an investment may fall as well as rise”.

So where, in the midst of this, is the humble customer? For without those customers having the confidence to lend the banks their hard earned cash, then those who gamble with the bank’s long term future on those leveraged deposits, have no toys to play with. The trust that’s needed for the banking system to operate can be carelessly lost.

This is a clear example of the lack of “joined up thinking” in the banking sector that so easily destroys that trust. To quote David Butler, who should know as he has served on the Investment Committee of the United Bank of Kuwait, and whose summaries are always so eloquent:

They think they know what the bank’s top team strategy is: (plan approved by the Board)

They think they know what the managers and staff are doing: (HR director’s reports)

They think they know what the customers think: (x million dollars per annum on market research data)

BUT they never think of relating each of these factors to the other two.


Mr. Moulton, (and even perhaps Homer Simpson whose intellectual capacity competes favourably with some overpaid executives it seems), – you may have more in common than you think. Should you be talking? Of course my one track mind suggests that the subject matter should be Customer Engagement….but then it usually does.

How To Save Money On Your Two Wheeler Insurance

Tips to save money on two wheeler insurance

Many people in India own two wheelers. It is compulsory for you to buy a two-wheeler insurance policy if you own a bike or a scooter. But can you reduce the insurance expenses? Sure you can! Just follow these tips and you will see a difference.

Avoid making smaller claims: Before you make a claim, see how much the bill amount is. If it is a small amount, pay it yourself. Making numerous small claims will unnecessarily bring down your NCB to zero which will overall lead to a loss.

Attach anti-theft devices: A car insurance plan offers protection against theft and other dangers to the car. So if the car is found to be safe and less susceptible to thefts and break-ins, the insurer will offer a discount on the premium. Therefore look to install some anti-theft devices to the car to not only keep it safe but also to reduce your insurance costs.

Be a good driver and earn No-claim bonus: Driving carefully will reduce the chances of your car getting into mishaps. This will reduce the need to make claims and you will earn NCB. The NCB will in-turn pull down your insurance premium costs.

Renew two-wheeler insurance before expiry: Do not wait for the two wheeler insurance policy to expire before you renew it. If you have a lapsed policy, you may need to pay some fees and fines to get a new plan. So always try to renew the policy on time to save money.

Buy online: It is known fact that insurance bought online is cheaper. So buy a two wheeler insurance plan online and save a considerable amount of money.

Choose the right kind of cover: If you have a two wheeler that you use occasionally or is almost on its way out, opt for a third party cover. If however your bike is used daily and is a valuable vehicle, go for a comprehensive plan. Knowing which cover you need will help you save money.

Deductibles: Every two wheeler insurance plan has a deductible component. This means that as the policyholder, you will have to pay certain amount at the time of a claim and the insurance provider will pay the rest. A high deductible will lower your premium costs and vice versa. If you are confident of your driving skills and feel you won’t need too many claims, opt for a higher deductible. This will help you save money on your two wheeler insurance plan.

Compare: Last but not the least, you most definitely need to compare the available car insurance plans to get the best deal at the best rate. This is one of the easiest and quickest ways to save money on your bike insurance plan. Compare when you buy a new plan or renew an existing one.

Finance Sector

To ensure that there is smooth running of companies or businesses, you have to be able to have various sections that deal with the different aspects of the company. The finance sector mainly deals with the various financial aspects and services that are offered in making it easier to access and understand them. This ranges from personal banking and even the insurance industry. Since it is a part of the national economy, it can sometimes be complicated as it involves a lot of paper work that is hard to keep track of.

There are also institutions that are part of the finance sector like banks, insurance companies, investment firms etc. These companies generally operate in various ways including funds, investments, debt instruments etc. We are constantly interacting with this factor in our day-to-day financial activities. Every time we deposit a check, apply for credit cards, or even borrow a loan we are working hand in hand with this division. When it comes to institutions and companies, these activities are on a larger scale.

One of the most recognized financial sectors is Wall Street. It accommodates some of the biggest corporations in the financial industry. The financial sector has risen gradually and has become a force to reckon with there have been individuals and corporations who have managed to achieve impressive portfolios.

There have been attempts by various countries to regulate this sector in a bid to protect investors and the economy. Lack of regulations can cause serious financial hurdles especially in times of economic crisis, since these activities can contribute to crisis situations. The finance sector is a sensitive and vital part of any organization that needs to be treated accordingly.

The Benefits Of Trading The Commodity Market

Like trading in the Stock market, trading in the commodity market is also very interesting. While one trades on the basis of Stock Cash Tips in the stock market, the trader can trade on the basis of commodity tips in the commodity market. ProfitAim Research is one such advisory firm, which provide both the best Stock Cash tips as well as commodity tips to the traders.
Commodity market seems to be a lucrative avenue to a lot of traders and Investors. In the Commodity market various commodities are traded and one can take benefit of the price fluctuations to trade effectively in the commodity market. Various commodities are listed on the Commodity exchange and the relative prices of various commodities are traded on the exchange. There are various benefits of the Commodity trading like a trader can make huge profits by trying to forecast the Commodity signals. The most important part of the Commodity trading is to anticipate the Commodity trading signals.
Scalping: Intraday Trading Strategy For Commodity Market
One of the important benefits of the Commodity market is that the trader can form a strategy and trade on the basis of it. The Intraday strategies like First hour strategy or scalping techniques can be followed to earn good profits from the trades. Scalping is a technique to look at the price range during the first hour of trade and then look for a breakout from this range. Thus, if the prices break from the high it’s a buy call and a rise in the prices is anticipated. On the other hand, if a breakout from the lower limit of range is observed a down trend is anticipated. Thus, scalping is an important strategy in achieving good profits from the Commodity markets.
Also, there are other strategies available like trading for small profits. In this case small changes in the Commodity signals are generally traded for the profits. Also, a large number of trades are executed to add up to large profits, this will be applicable in Stock cash tips as well. The Commodity trading signals are unassuming but still with a proper plan and a proper strategy good profits can be made through Commodity markets. The trader can also base their trade based on the advice from the advisory firms who provide free Commodity signals initially and then charge a nominal amount for their services. Thus, the Commodity trading is beneficial if done with proper planning and strategy.
Trading based on the Charts
Trading in the stock or commodity market is an art difficult to master. People use various methods and strategies to trade in the stock markets. Trading based on the charts is one of the ways out of them. Various types of charts exist like Candle Stick charts and line charts. These charts can be plotted with varying time scale. The price movement depicted by chart can be an important way of forecasting future prices.
Thus, one can trade on the basis of charts and by applying suitable indicators of the technical analysis, one can anticipate the price movement. Trading on the basis of intraday Stock Cash Tips is the other way of trading.

Top 5 Benefits Annuities Can Bring Except The Lifetime Income

Earning a consistent income in their retirement life is a major concern for the seniors approaching their retirement and many of them invest in different annuity insurance plans. These annuities help the insured to receive a guaranteed income for life protects from the fear of outliving their savings. Also, if a senior couple hasn’t saved enough or doesn’t have someone to support after their retirement, these policies help greatly to take care of their daily expenses and maintain a better lifestyle. However, the majority of seniors isn’t aware of all the benefits an annuity can bring. Most of them buy an annuity solely to receive a guaranteed income in their retirement life but the annuities have a lot to offer. Here, we are going to explain five more benefits of a retirement annuity plan that you might not be knowing.

Benefit to your loved ones

At times, seniors pay a long series of premiums to earn them back during their retirement but die at an early age without receiving the complete benefits. Many seniors die soon after their retirement and insurance providers keep their share of investment with themselves. But, the new additional feature allows transferring the benefits to the beneficiaries, if the insured dies early. Along with the immediate annuity plan, you can choose a guaranteed period of 10-20 years that are calculated since the time you start receiving the payments. If you opt for a 20-year guaranteed period with the annuities, your insurer will provide a series of payments for exact 20 years. You can name your spouse or kids as the beneficiary and they will receive the benefits for rest of the period, in case you die early.

Tax deferral on earnings

Most of the investments are applicable for state and federal taxes, but the investments such as interests, annuities, dividends and capital gains earn a tax-deferred status. These investments are tax-free until you withdraw the accumulated amount. The tax-deferral is similar to 401(k)s and IRAs, but there isn’t any limit on the amount and you can put any amount into the annuities that you assume enough to spend your retirement comfortably. Moreover, the minimum withdrawal criteria have more flexibility than that of to 401(k)s and IRAs.

Tax-free investment transfers

Market performs differently at a different time and an investment performing strong today may perform poorly after a certain period. Hence, investors keep transferring their investment amount form one to another fund and there are financial advisors to help with the same. Usually, these investment transfers or rebalancing are applicable for taxes but the annuity retirement plan has no such tax consequences. That means, you can rebalance your investments as per your financial advisor’s suggestion and you won’t have to pay any taxes on that.

Protection from lenders

People take different types of loans to match a better lifestyle and pay the due amount in installments. At times, people reach a stage where they only have the money enough to take care of their fundamental requirements and aren’t able to pay the loan installments. In such cases, if the lender files a lawsuit, they may lose the return on the investments made. Annuities insurance policies also help protect your investment return even if you can’t make the installments. Usually, the premiums you have made to your insurance provider, belongs to them and there are laws that restrict that money to be accessed by the lenders.

Variety of investment options

Insurers help the investors with a range of annuity options at retirement including the fixed and variable one. The first one credits a certain rate of interest on the amount you deposit while with the later, your money is invested in the stock or bonds like mutual funds and provide a return based on the market performance. Also, various insurance providers have introduced different types of floors that set a limit by which your investment value may not fall further. That means, if you have invested in a variable annuity, you return won’t fall below a certain value, despite the fluctuations in the market.

Lead You To The Authentic Zone Of Money Transfer

If you have an international business and you have to move to many countries for the purpose it is the urgent requirement to find a reliable and efficient money transfer service. Business with any other country will require a resourceful money transfer. This transfer should be fast efficient and safe. Your trade shouldn’t be forced by the variation in exchange rates either. For all these reasons, it is prudent to take the assistance of International money transfer Services available. It will be better to find the reputed and quality one on the internet. It is an internet era and you get different types of information on the internet.
Process Involved
This service helps you find a provider that you are comfortable with. After you decide on the money exchange provider you will need to complete some forms. Once you have established contact, you will be informed about the rules, terms and conditions involved with a deal. Finally, you will be asked to complete some forms to set up your account. You can fix a standard rate for your exchange as well. The whole process is hassle free and once you learn how to go about it, the upcoming transactions will be smooth, effortless and quick.
Exchange Rates
When you wish the inexpensive currency transfer to be done, you should be careful about the rate you choose. With large amount of money a little change can make a big variation for your commerce. When you transfer your money to a bank, they will transfer it at a great exchange rate that you are happy with on the day you have mentioned. Exchange rates promised may differ between agencies that are why you should be careful while choosing one.
Staying in the circle
Most good free currency transfer companies will make sure you are kept in the circle about where your money is. When the transaction is being made, you will be sent a verification message and sometimes even a message. You will be consulted before and after the deal, which assures that nothing can go wrong with the deal. This feature gives you more control over your money.
Expediency and safety
Foreign Exchange is a very expedient way of sending money across countries. When you choose a reliable company, along with good customer service, you will also safer transferring your money. This service is as useful for the common man as it is for businesses. Having an overseas exchange agent working for you is an immense way of saving money. In some websites, you get to check the exchanging rates promised before you sign in to transfer money. This makes it easy for you to select the best in the record.
Currency Exchange near me, this thought is quite wise and intelligent as there is lower risk for the safety of your cash. If you are in Adelaide, you can find a good currency exchange company that has a strong team for a powerful deal of money transaction. A reputed and trustworthy company always offers the better rates and a higher security.

Top 6 Advantages Of Student Loans

It is just a common myth that only the federal loans provided by the UK government are cheaper and easier to repay than the student finance options provided by the private direct lenders. However, if you see the APR and repayment modes, then you come to know that private student loans are the clear winner! Let’s have a quick look at the top 6 advantages of education funds offered by the direct lending companies:

Borrow Short-Term and Long-Term Funds

Whether you are looking for a big amount to complete the higher education course, or need short-term funds, to give just hostel and tuition fees; both options are easily available and you can access the required funds in less than 24 hours without facing any hurdles. You can ask the lender to transfer funds directly to your bank account or deliver to your doorstep.

No Documentation to Waste your Time

The time of a student is very precious and instead of taking stress about the cash, he should focus on studies. Direct lending companies know the importance of young generation in the development of the UK and hence they offer paper free student loans plans. You are not required to submit your last class mark sheet or the address proof.

Apply Online in Just 2 Minutes

You don’t have to bunk classes or take leaves from the college, just open your laptop or smartphone and apply for the student finance loans on any reliable direct lending website. You would need just 2 minutes to complete the online application procedure. No hard copies or soft copies are required.

Avail Funds with No Guarantor

Students don’t have a big network to arrange a guarantor. They are dedicated towards their studies and interact less with people. Arranging a guarantor is an embarrassing task for them as people are not ready to co-sign their application. They can easily access student education loans with no guarantor and no broker by applying to a reliable direct lender.

No Hurdle of Bad Credit History

Some students have bad credit issues due to pending credit card bills or some other reasons. Banks and conventional lending companies don’t entertain their funding requests. However, they can easily secure the cash by applying student loans to a bad-credit friendly lender. There are no hidden charges. You can compare various deals and grab the best one with the lowest APR.

Easy and Flexible Repayment Modes

Everybody knows that a student can’t repay funds during his education time. He doesn’t have a steady source of income. Direct lenders offer various student repayment plans that can be chosen as per comfort. You can either start repaying in installments from the next month or repay the total debt in instalments after completing your education.

US Finance Sector: The Never Ending Greed

The U.S finance sector is soon turning into a giant sea, where many big fishes are desperately trying to swim their ways to the top. This sudden spurt in its growth can be accounted to the insatiable appetite of this financial stratum. The never ending greed of the financial sector in U.S had caused the financial system to crumple in year 2008. This greed seems to be going on and on:

Based on recent case studies:

> According to a renowned U.S Journal, even after being banned by the legislation, from using certain illegal practices, the credit card companies are paying no heed. They are going on devising ways to dupe the customers.
> Various big names in the finance sector are going to avoid or much rather do away with the financial reform bill recently issued by Washington. This news has created quite a stir in the financial sector.
> The Volcker Plan has levied restrictions upon banks to make tentative investment unless it is on behalf of the customer. A number of finance hubs have figured out a way to come clean of this rule.
> The New York Attorney General is accused of carrying out a false investigation about the insurance companies extracting profits, from the benefits belonging to families of their loved ones who have been killed in the Afghan Wars. This report has been flashed on many news channels.

The years of labor taken in coming up with these convenient monetary policies has given birth to this insatiable financial sector, which is expanding day by day. It is gradually turning into a monster whose hunger knows no end.